The Basic B: SEO, Storytelling, & Social Proof
The Basic B Podcast is bringing back the basics! Connection, intention, & implementation. It’s the weekly show 6-figure entrepreneurs turn to to help them make sense of the MOST confusing organic marketing strategy: SEO. Hosted by the Queen of SEO, Brittany Herzberg, this podcast vibe is fun, sassy, and conversational—thanks to a mix of solo & guest interview episodes! Eager to grow your reach without losing sleep? Market your business without stressing? Ready for someone to shoot it to you straight? It’s time to confidently harness the power of SEO, create long-lasting content that markets for you, & start getting found online 24/7 by dream clients! Press play & let’s gooooo 🎉
Episodes
88 episodes
2024 Year-End Professional & Personal Wrap Up
Welcome to the end of 2024, friend. We made it! Whatever in the world you’ve experienced this year—good, bad, somewhere in the middle—you’ve arrived.Personally, I tend to share more once things have happened. I typically stay qui...
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Episode 82
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15:39
12 Days of Christmas for Business Owners
There's a lil bit of everything in here—Social media, SEO, blogging, copywriting, mindset, nervous system, legal, case study, client experience, branding. I’m sharing the ep. + timestamps to go to for the actionable tip mentioned… These are...
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Episode 81
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11:22
Business Pivots & Identity Shifts w/ Meg Yelaney
Change is scary AF. But change as a business owner? Triple the scary factor! And yet… there are times when it is so painfully obvious that this. ain’t. it. anymore. So how can we as entrepreneurs 1. be more aware of what’s not ...
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Episode 80
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36:11
Bringing Intention to Your Client Experience w/ Gisell Paula
You’ve heard it on the show before—the importance of intention. Wherever you place your focus, that will blossom. Putting your focus & intention on all the problems you expect to have? Cool—you just watered that patch of grass. Want to plan...
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Episode 79
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36:27
Branding + Mind-Body-Spirit Connection w/ Erin Davis
You may be surprised to read that the Mind-Body-Spirit connection can show up and support your branding. (I know I was!) But once I sat down to discuss the topic with Erin Davis, it all clicked into place & made perfect sense! Erin...
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Episode 78
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33:14
Next-Level SEO Strategies w/ Laura Jawad
Admittedly, I’m not the best at keeping up with all of the changes in the SEO world as they unfold. In just the last year, there have been Google updates, AI has taken off, & so much more. My happy place is in supporting CEO’s as t...
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Episode 77
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28:51
How to Prioritize Tasks to Improve SEO w/ Sarah Light
Knowing what to tasks to prioritize in order to improve your SEO sounds… daunting. (I felt the same way when I jumped into SEO!) For those of us (🙌) with never-ending to do lists—both personally and professionally—adding somet...
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Episode 75
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21:43
SEO Q+A & Benefits of SEO Optimization w/ Laura Litwiller
There are so many benefits to business owners who take the time to optimize their website SEO strategy! It can help them spend less time on social media, attract more ideal clients, grow their email list—the list goes on & on. And ...
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Episode 74
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31:12
SEO & Grow 🌱 Group Coaching Program Tour
You’re wondering what exactly this SEO & Grow group coaching experience is all about & what to expect—and I’m here to tell you! In this quick lil solo episode, I’m taking you BTS of my newest SEO experience for entrepreneurs. This is a ...
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11:18
SEO Case Study Copywriting & Tracking Metrics w/ Erin Ollila
Case studies are an incredibly powerful marketing tool—especially for service providers. Think about it… it’s the one way someone gets to “try before they buy” with a service. Joining me today is Erin Ollila, a fellow SEO strategist &a...
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Episode 73
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45:09
Authenticity, Hypnosis, & Entrepreneurship w/ Leo Max
What do SEO & spiritual hypnotherapy have in common? Although they seem far apart, both exist to support entrepreneurs. All sorts of “issues” show up in business that are impacting our personal lives—and vice versa. If this is the first tim...
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Episode 72
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35:36
Transform Your Money Mindset w/ Natalia Benson
Having a safe, approachable, fun way to put your focus on money will completely change your relationship to it! And that will show up in your bank account, personal life, and business. I would kn...
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Episode 71
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41:02
How to Find the Fun in Marketing w/ Latesha Lynch
Have you been feeling like the fun got zapped out of your marketing activities? I mean, not only did we not get the memo that as entrepreneurs we would need to get good at marketing—we felt pressured to do ALL the things! But according...
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Episode 70
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32:53
How to Use Social Proof for Launches w/ Grace Fortune
Specificity is Queen 👑 when it comes to social proof—especially during an online launch! You can get specific with testimonials, case studies, and hard data. That’s right! We’re talking cold, hard numbers, friend! And for this in-depth...
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Episode 69
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31:03
Best Practices for Social Proof w/ Chantelle Andercastle
Social proof is one thing every entrepreneur needs—but also kinda dreads. (Possibly more than SEO…) But think about what happens if you have SEO in place → your ICA gets to your site & there’s no testimonial from a client. 👀 ...
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Episode 68
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33:32
Why Your USP isn’t Enough to Get You Booked w/ Belinda Weaver
Sharing your unique selling proposition (USP) is not enough to get hired, friend. So… what are you supposed to share instead? Well—think about your own vetting & buying behavior. What do you like seeing from a person you want to wo...
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Episode 67
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29:38
How to Design the Best DIY Website w/ Rebekah Read
If you’re anything like me, you just want to get an aesthetically pleasing, functional website up & running fast for your business! Good news—that’s totally doable! Better news—SEO will make that website work even better f...
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14:41
Networking Events as an Introverted Entrepreneur w/ Angela Tan
As introverted entrepreneurs, networking events can feel super intimidating! Which one should you go to? How can you make friends? And the dreaded—what if something embarrassing happens? Lucky for us, Angela Tan is here to give us the ...
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Episode 65
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29:23
Walkthrough of SEO Mentorship w/ Brittany Herzberg
SEO mentorship with me is liiiiive! But what does that even mean? What can you actually get help with & what are the details? 🧐 I’m sharing all of that & more in this episode! Because not all SEO pros are created equal. And I c...
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6:48
Email Marketing Mistakes to Avoid w/ Allison Hardy
Look, there are mistakes we have got to stop making in our email marketing campaigns! We’re making it SO much more complicated than it needs to be. Allison Hardy joins me to share what we’ve been doing wrong & what we can do better...
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Episode 64
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36:24
Storytelling in Email Marketing w/ Breanna Owen
Email marketing & storytelling go together like summer nights & fireflies. (Bet you thought I would say PB&J 😜) But let’s say—hypothetically—that email writing is not your favorite thing. In fact, you STRONGLY dislike it. W...
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Episode 63
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31:09
SEO Tips for Instagram w/ Attaliah Strubel
If you’re looking for practical and simple ways to include SEO in your Instagram profile—you’re in the right place! Instagram is the first place I really learned to market my business. Because of that, I’m always on the hunt for best p...
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Episode 62
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34:46
Authenticity in Social Media Marketing w/ Jera Bean
The word “authenticity” shows up a lot online—and especially in relation to marketing. But what the h-e-double-hockey-sticks does that even mean in a practical sense?! After seeing this
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Episode 61
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36:13
Social Media Marketing, Blogs, & SEO w/ Kristina Hall
Marketing—especially social media marketing—can be intimidating AF as an entrepreneur. Whether you’re a new business owner or a seasoned one, there are always things to learn & do! Which is exactly why you need to meet the ONLY social media...
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Episode 60
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40:30
SEO Audit Report Example (Video & Audio Tour)
This week, we heard from Robyn Graham about building & growing a business without social media. When entrepreneurs come into my world, their journey often begins with an SEO Audit (as part of their SEO Packet). Today, I’ve volunteered mysel...
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Episode 59
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11:44
