SEO for Established Entrepreneurs: The Basic B
As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!
This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!
We’ll cover questions like:
- How does improving SEO help me get found online?
- How often should I update my SEO strategy?
- How do I know my SEO strategy is working?
- How frequently do I have to post blogs?
- What’s the first step to doing SEO?
- Does SEO require coding?
- How much time is SEO going to take?
- How long does SEO optimized content last?
- Is SEO still relevant with the rise of AI & SGE?
- Does SEO also apply to Instagram, podcasts, & YouTube?
- If I start doing SEO, can I ditch social media marketing for good?
After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.”
Word on the street is she consistently makes a really complicated subject approachable and exciting!
With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram.
It’s time to press play & discover the magic of SEO! 🪄
Episodes
158 episodes
My First In-Person SEO Workshop—Mastermind Retreat Recap
Tears, Triumphs, & Teaching My Very First In-Person SEO WorkshopI just got back from the most incredible mastermind retreat (hosted by none other than Megan Yelaney in Piermont, New York)—and I have SO much to share with you...
The 3-Step Process I’m Following to Get Found on Google
Colie James flipped the script & interviewed ME on my own podcast—and honestly?! It might be one of the most real conversations I've had about SEO, business growth, & doing the work I tell everyone else to do (but haven't always done my...
Optimize Your Core Website Pages—NO Keyword Research Required
One thing I see too often in my work as a Lead Gen Strategist & SEO Coach are missed SEO opportunities.Everything from social media bios without a keyword, headshots that aren’t titled appropriately, & blog posts with no focus ke...
Blogging isn’t Dead—You’ve Been Doing it Wrong
“A blog that gets you found online gets you PAID.”I have a MAJOR announcement: Blogging isn’t dead! You’ve just been doing it wrong.Not only is blogging NOT dead, it can actually make you money—IF
SEO Best Practice #5: Meta Descriptions 📲
As an SEO copywriter & strategist, there’s a tight rope of copywriting best practices and SEO best practices that I know and am particularly skilled in helping you walk. Meta descriptions are one of those elements.You...
Substack ain’t it—Not if You Want to Get Started with SEO
“There's a very strategic, super simple way to approach blogs on your website that allows you to be creative AND get found in the process.”I’ve got a bone to pick with Substack.Well… not with Substack, but with the stu...
I Ignored My Own SEO—Here’s How I’m Fixing It
“I prioritized client work, and my SEO strategy paid the price.”It's probably surprising that an SEO would ignore her own SEO, but here we are. And you know what? There's that saying about cobbler's kids, and ...
Fix Your Lead Gen Problem with SEO in 4 Steps
“Has anyone ever used a lead gen specialist?”This week in one of the groups I’m a member of, someone asked that question. And let me tell you—I could not respond fast enough. That's literally what I do....
SEO and Website Design Are Sisters, NOT Frenemies
After 7 years of running a referral-based business, Brand & Squarespace Website Designer Jena Thielges decided to explore SEO as a more sustainable marketing strategy.Constantly showing up on social media was just NOT it.<...
The SEO Shift Every Podcaster (*and* Business Owner) Needs
Liz Chapman was already super familiar with SEO—for podcasts.She’s a podcast manager (and a wickedly good launch strategist!) who happened to fall into the trap that SO many of us service providers do.Y’know… prioritizing...
SEO & Keyword Research: The Ultimate Confidence Booster
As a money coach, the foundational pieces are VERY important to Dalene Higgins.She supports people with their financial foundations, and when it came time to focus on her SEO foundations—she knew just who to go to!(Me! Sh...
How to Love Intentionally as an Entrepreneur Couple
We’re deviating a bit from the normal conversations that focus specifically on SEO. But… you’re a whole human. And part of that is made up of your professional life & strategies. The other part is your personal life & fulfillment.
No Such Thing as “Ready”: BTS of Julia’s Mini SEO Audit
There are various hesitations that show up when a business owner is thinking about doing SEO, but isn’t quite ready to do so.Time, money, and…Not feeling “ready.” 👀I hate to break it to you—but there is...
How to Create a Case Study Blog Post (w/ SEO)
“If you’ve got a blog post that’s optimized with SEO to basically raise your virtual hand FOR YOU, then your client success story can show up whenever, wherever, for whoever is looking for it!”That is the power of an SEO opti...
SEO Q+A: Blogging, Coaching, & Podcast Guesting
Questions like “can SEO help me rank in a way that helps business growth?” & “am I allowed to blog about a podcast interview?” & “can I make this headline better to make the Google gods happy?” come up <...
How SEO Actually *Helped* Erin Rewrite Her Website Copy
“I actually wasn't even thinking about SEO until I ran across your profile. I thought—this is what I need to make my website findable!”If you’re feeling like Instagram is completely overwhelming & unpredictable for ...
Top 5 Lies About Blogging & SEO: EXPOSED 🔎
Let’s get right to it because—we desperately need to talk about blogging.Specifically SEO and blogging and how they can benefit your business (much more than social media marketing!).Look—I know (and ...
Your 2026 Lead Gen Strategy: 5 Diff Ways to Get Found by SEO
I love a fresh start, a clean slate, & I’m a huge fan of the start of a new year. If that’s not your vibe—still love ya! And…I’ve got a great episode that’s perfect for the new year, or really anyti...
3 Steps to Get Found on Google (NO Posting on Social for Sales Req’d)
If you’ve been with me & the podcast through 2025, you might’ve noticed this shift—I’ve gotten really clear on what the process is that I take my clients through, the results they get, AND just how quickly this process works.
Why SEO & Grow Students are FINALLY Getting Leads from Google
In SEO & Grow 🌱, I get to work closely with business owners to help them understand, implement, and learn how to maintain their SEO, so it can actually be that sustainable marketing strategy ...
SEO Best Practice #4: Use Headings to Get Found via AI Search 🔍
I hate to break it to you, but… you’ve been doing headlines all wrong. ❌I know we tend to go vague with our headings & use them almost as a throw away in copywriting, but this is NOT the place to do eith...
Follow This 3-Step SEO Framework to Get Found on Google
You may or may not be aware that I also have a private SEO podcast. But I want to change that, so I’m sharing the first episode here on The Basic B podcast!Whether you enter my world for DFY SEO support or mento...
Live SEO Coaching in the Midst of a Pivot w/ Donna Piper
“I have this paralysis when I have to commit to these words.”My friend, Donna Piper shared that^^ and it’s why I asked her to come back on the podcast!This is a Q+A / Hot Seat type of episode where we take a loo...
SEO Client Success Story: Leadership Coach, Michelle Pollack
"I haven’t had a whole lot of people randomly find me on the internet up to this point. But now, this is really a possibility.”Entering the world of SEO can be a shock to the system—especially if your journey begins by realizing...
