SEO for Established Entrepreneurs: The Basic B
As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!
This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!
We’ll cover questions like:
- How does improving SEO help me get found online?
- How often should I update my SEO strategy?
- How do I know my SEO strategy is working?
- How frequently do I have to post blogs?
- What’s the first step to doing SEO?
- Does SEO require coding?
- How much time is SEO going to take?
- How long does SEO optimized content last?
- Is SEO still relevant with the rise of AI & SGE?
- Does SEO also apply to Instagram, podcasts, & YouTube?
- If I start doing SEO, can I ditch social media marketing for good?
After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.”
Word on the street is she consistently makes a really complicated subject approachable and exciting!
With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram.
It’s time to press play & discover the magic of SEO! 🪄
Episodes
105 episodes
How Repurposing Content Supports Your SEO w/ Krystle Straub
Content repurposing has gotten lots of praise, while simultaneously being extremely misunderstood. It’s not simply copy+pasting the same thing from this platform to that. But… how can solopreneurs create content in the...
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Episode 99
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28:18
Should You Switch From HoneyBook to Dubsado? w/ Colie James
In late 2024, HoneyBook shook the world of many entrepreneurs—yours truly included—when they announced a rather hefty price increase.That got me thinking… is HoneyBook really providing what I need from a CRM?Almost...
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Episode 98
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38:19
Simple Businesses Despite Busy Brains w/ Diann Wingert
Having too many ideas & a busy brain is a burden. And entrepreneurs know this all too well.The idea hits you & you immediately want to act on it! But that’s just not sustainable especially for anyon...
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Episode 97
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32:02
Walkthrough: SEO Foundations Mentorship
I know that you know that what you really want is to have clients flocking to your website without needing to constantly post on social media. And I also know the thing that will easily get you there and leav...
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Episode 96
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11:22
SEO Tools & Mindset Tips for Entrepreneurs w/ Matt Diamante
There are loads of SEO tools out on the interwebs. But which ones does a small business owner really need to invest in?And what advice can the experts share with you when it comes t...
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Episode 95
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38:02
Marketing Ecosystems for Sustainable Growth w/ Mallory Musante
If you’ve been dreaming of a marketing brain you could borrow for your business, you’re in luck! Mallory Musante is a Fractional CFO dedicated to helping businesses grow through data-driven, research-backed marketing. (She also happens to be my...
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Episode 94
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32:53
Boost Productivity by Seeking Support w/ Meridith McCarty
Your daily/weekly plan as an entrepreneur is very similar to a blog outline—hear me out! It gives you a starting point. But one that can ebb & flow with you.Because let’s be real—plans change. Outlines shift. Life happens. A...
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Episode 93
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35:21
Jordan Gill: Experimentation as an Entrepreneur
Entrepreneurship is a wild ride! One shock you get time & time again are the personal things that greatly impact your business. Could include, but not limited to: fear of judgement, chronic illness, & perfectio...
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Episode 92
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30:13
Digital Communications Etiquette w/ Michelle A. Whyte
If you’ve ever wondered how you could be handling communication better—listen up! Michelle A. Whyte joins me for a deep dive into communication styles, how etiquette has evolved with technology, what capacity has to do with etiquette, & ...
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Episode 91
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39:43
Storytelling on LinkedIn w/ Tania Bhattacharyya
Ever thought about sharing more stories on LinkedIn? I know—it can sound almost counterintuitive to think of bringing personality to a platform that’s thought of as “boring,” “professional,” even “stuffy.” Newsflash! LinkedIn isn’t just a place...
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Episode 90
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31:55
Marketing Strategies for Authors w/ Penn Cole
Growing up, most of my friends were found between the crisp pages of a new book. I moved. A lot. But my friends always got to go with me.Now, as an adult, I still find myself pulled into different worlds & connecting with characters ...
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Episode 89
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48:56
Repurposing Emails as SEO-Friendly Blogs w/ Eman Ismail
Eman Ismail is well-known for her work as email conversion strategist and copywriter. And this conversation demonstrates that! But… the main objective was to explore something she doesn’t feel strong in—SEO & blogg...
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Episode 88
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34:59
Using Case Studies as Lead Magnets w/ Chelsea Wallace
Case studies as PDFs? Sales pages? Lead magnets? Emails? In multiple formats?! Hold on to your party hats because I’ve got a special guest here with me & we’re in full geek-out mode about all things case studies!Chelsea Walla...
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Episode 87
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31:45
Storytelling & Branding as an Artist & Mom w/ Rubeena Ianigro
Storytelling doesn’t just happen with words—it can happen through other artistic mediums. For Rubeena Ianigro, card making & enamel pins have been some of those creations.I remember meeting Rubeena way back in 2019! We hadn...
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Episode 86
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43:53
Storytelling, SEO, & Somatics w/ Alexandra Granato-Garcia
This episode is going to really tie my 2 worlds together—SEO & spirituality. And I’m so excited! But things are always better with friends…Meet: Alexandra Granato-Garcia 🪩I’ve been fortunate enough t...
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Episode 85
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42:37
The Legal Side of Collaborations w/ Nicole Cheri Oden
About 2 minutes after I opened Nicole Oden’s email—I asked her to join me on the podcast! I’d never had anyone bring up the legal considerations for collaborations. ...
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Episode 84
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30:40
Spinal Energetics for Business & Personal Growth w/ Jen Donlin
You’ve heard me share that 2024 has been an incredibly intense year… Today, I want to introduce you to one of the people who’s supported me during this part of my journey in the hopes that you find healing—or at least hope. Jen D...
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Episode 83
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46:06
2024 Year-End Professional & Personal Wrap Up
Welcome to the end of 2024, friend. We made it! Whatever in the world you’ve experienced this year—good, bad, somewhere in the middle—you’ve arrived.Personally, I tend to share more once things have happened. I typically stay qui...
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Episode 82
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15:55
12 Days of Christmas for Business Owners
There's a lil bit of everything in here—Social media, SEO, blogging, copywriting, mindset, nervous system, legal, case study, client experience, branding. I’m sharing the ep. + timestamps to go to for the actionable tip mentioned… T...
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Episode 81
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11:38
Business Pivots & Identity Shifts w/ Meg Yelaney
Change is scary AF. But change as a business owner? Triple the scary factor! And yet… there are times when it is so painfully obvious that this. ain’t. it. anymore. So how can we as entrepreneurs 1. be more aware of what’s not ...
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Episode 80
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36:22
Bringing Intention to Your Client Experience w/ Gisell Paula
You’ve heard it on the show before—the importance of intention. Wherever you place your focus, that will blossom. Putting your focus & intention on all the problems you expect to have? Cool—you just watered that patch of grass. Want to plan...
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Episode 79
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36:38
Branding + Mind-Body-Spirit Connection w/ Erin Davis
You may be surprised to read that the Mind-Body-Spirit connection can show up and support your branding. (I know I was!) But once I sat down to discuss the topic with Erin Davis, it all clicked into place & made perfect sense! Erin...
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Episode 78
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33:25
Next-Level SEO Strategies w/ Laura Jawad
Admittedly, I’m not the best at keeping up with all of the changes in the SEO world as they unfold. In just the last year, there have been Google updates, AI has taken off, & so much more. My happy place is in supporting CEO’s as t...
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Episode 77
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29:02
How to Prioritize Tasks to Improve SEO w/ Sarah Light
Knowing what to tasks to prioritize in order to improve your SEO sounds… daunting. (I felt the same way when I jumped into SEO!) For those of us (🙌) with never-ending to do lists—both personally and professionally—adding somet...
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Episode 75
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21:59
SEO Q+A & Benefits of SEO Optimization w/ Laura Litwiller
There are so many benefits to business owners who take the time to optimize their website SEO strategy! It can help them spend less time on social media, attract more ideal clients, grow their email list—the list goes on & on. And ...
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Episode 74
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31:23
