The Basic B: SEO, Storytelling, & Social Proof
The Basic B Podcast is anything but basic! It’s the weekly show 6-figure entrepreneurs turn to to bring them simple, organic marketing strategies—with a side of sass. 😉 Hosted by the queen of SEO & Case Study Copywriting, Brittany Herzberg, who’s known for cutting the fluff & keeping it fun! If you’re eager to transform your marketing efforts, increase your visibility & income, & create long-lasting content that markets for you—you’re in the right place. With every episode you tune into, you’ll walk away with smart strategies, a pep in your step, & a new perspective you didn’t even know you needed!
Episodes
72 episodes since 2023
How to Design the Best DIY Website w/ Rebekah Read
If you’re anything like me, you just want to get an aesthetically pleasing, functional website up & running fast for your business! Good news—that’s totally doable! Better news—SEO will make that website work even better f...
September 17, 2024
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14:48
Networking Events as an Introverted Entrepreneur w/ Angela Tan
As introverted entrepreneurs, networking events can feel super intimidating! Which one should you go to? How can you make friends? And the dreaded—what if something embarrassing happens? Lucky for us, Angela Tan is here to give us the ...
September 11, 2024
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Episode 65
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29:25
Walkthrough of SEO Mentorship w/ Brittany Herzberg
SEO mentorship with me is liiiiive! But what does that even mean? What can you actually get help with & what are the details? 🧐 I’m sharing all of that & more in this episode! Because not all SEO pros are created equal. And I c...
September 10, 2024
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6:55
Email Marketing Mistakes to Avoid w/ Allison Hardy
Look, there are mistakes we have got to stop making in our email marketing campaigns! We’re making it SO much more complicated than it needs to be. Allison Hardy joins me to share what we’ve been doing wrong & what we can do better...
September 04, 2024
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Episode 64
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36:26
Storytelling in Email Marketing w/ Breanna Owen
Email marketing & storytelling go together like summer nights & fireflies. (Bet you thought I would say PB&J 😜) But let’s say—hypothetically—that email writing is not your favorite thing. In fact, you STRONGLY dislike it. W...
August 28, 2024
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Season 1
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Episode 63
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31:11
SEO Tips for Instagram w/ Attaliah Strubel
If you’re looking for practical and simple ways to include SEO in your Instagram profile—you’re in the right place! Instagram is the first place I really learned to market my business. Because of that, I’m always on the hunt for best p...
August 21, 2024
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Season 1
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Episode 62
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34:48
Authenticity in Social Media Marketing w/ Jera Bean
The word “authenticity” shows up a lot online—and especially in relation to marketing. But what the h-e-double-hockey-sticks does that even mean in a practical sense?! After seeing this
August 14, 2024
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Season 1
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Episode 61
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36:15
Social Media Marketing, Blogs, & SEO w/ Kristina Hall
Marketing—especially social media marketing—can be intimidating AF as an entrepreneur. Whether you’re a new business owner or a seasoned one, there are always things to learn & do! Which is exactly why you need to meet the ONLY social media...
August 07, 2024
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Season 1
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Episode 60
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40:32
SEO Audit Report Example (Video & Audio Tour)
This week, we heard from Robyn Graham about building & growing a business without social media. When entrepreneurs come into my world, their journey often begins with an SEO Audit (as part of their SEO Packet). Today, I’ve volunteered mysel...
August 02, 2024
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Season 1
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Episode 59
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11:51
Digital Marketing Without Social Media w/ Robyn Graham
Growing a business without social media seems to be a common desire in 2024. But everyone makes you feel like it’s NOT doable or wise. Not Robyn Graham! She’s been growing her businesses (yes, plural!) without social media marketing fo...
July 31, 2024
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Season 1
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Episode 58
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36:31
Mission, Vision, & Life Updates at Copy by B.®
After an incredibly intense start to 2024, Brittany’s SEO copywriting business, Copy by B.®, is transforming. Big life moments usher in change—and it’s time for some updates!With this episode you’ll be able to:Learn w...
July 26, 2024
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Season 1
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Episode 57
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6:39
Feminine Leadership & Business Energetics w/ Raechelle Embrey
Marketing your business (especially as a woman) isn’t only about creating systems & workflows. It’s about embodying the energy of that strong, supportive, & sensitive badass. (Sounds like a lot to balance while running a busine...
July 24, 2024
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Season 1
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Episode 56
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43:01
My Epic SEO Case Study Failure
Raise your hand if you’ve ever had a failed project. (👋) Now raise your hand if you shared that failure as a case study. Oh, no? Do not skip this conversation with my client, Ashleigh Chanél! People are desperate for real—and ...
July 23, 2024
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37:31
Questions About SEO w/ Brittany Wong
If you’re new here—hi! I’m Brittany & I love answering questions you are wondering about SEO. Which is why I was SO thrilled that my web & brand designer name twin, Brittany Wong, jumped at the chance to join me for a SEO Q+A p...
July 17, 2024
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Season 1
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Episode 55
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52:18
How Much Does SEO Help Cost?
There is so much that factors into when & where you might invest in SEO services. I recently got tagged in a Thread which 1000% inspired this episode! Today, I’m shar...
July 12, 2024
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Season 1
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Episode 54
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13:16
Blogging with SEO for Visibility & Growth w/ Dolly DeLong
Blogging is an unsung hero of SEO. It increases your visibility, helps grow your business, and brings the right clients in the door—IF you do it strategically! Dolly DeLong knows all too well the intricacies of blogging and SE...
July 10, 2024
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Season 1
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Episode 53
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34:34
How to Turn an Email into a Blog Post w/ Breanna Owen
I’ll get right to it—yes, it is possible to repurpose emails as blog posts! But there’s definitely some strategy you want to consider before copy+pasting that text from your email service provider (ESP) to your website. My friend &...
July 05, 2024
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Season 1
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Episode 52
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25:09
Organic Marketing—the Laura Belgray Way
Laura Belgray is nailing SEO, storytelling, and social proof marketing—and she didn’t even know it! In fact, she called herself “terrible” at it. Funny thing is—many of us think organic marketing isn’t doable, is too challenging, or si...
July 03, 2024
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Season 1
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Episode 51
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43:37
Walkthrough of DFY Offers w/ Brittany Herzberg
It can be tricky knowing who to trust when you want SEO or copywriting help. Luckily, you’ve already met her! 😉 I dedicated this episode to giving you a Grand Tour of my DFY offers. You’ll learn what those packages are, which business owners be...
June 28, 2024
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Season 1
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Episode 50
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10:26
The Best CRM: HoneyBook vs Dubsado w/ Colie James
The best CRM softwares are thought to be Dubsado & HoneyBook. But… which one is better for your service-based or creative business? Well, that’s what we’re here to discuss today! I’ve got my very own business systems strategist, Co...
June 26, 2024
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Season 1
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Episode 49
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37:26
Guided Tour of the Blogging w/ SEO Email Course
One of the best things you can do to combine SEO + copywriting + content to help you get found online by those warm-to-hot leads is… blogging! Before you roll your eyes or scroll away—hear me out. I’ve taken my SEO knowledge, blog copywriting e...
June 21, 2024
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Season 1
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Episode 48
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11:55
Copywriting: Business Basics + Best Practices w/ Sara Gillis
I’ve been wanting to take a whole episode to talk about the ins & outs of the business of copywriting (as well as best copywriting practices). And don’tcha know… my friend Sara Gillis felt the same way! We took different roads to get here, ...
June 19, 2024
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Season 1
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Episode 47
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37:37
[Quick Win] How to Submit a Sitemap to Google Search Console
Submitting a sitemap to Google Search Console (GSC) is ridiculously simple! (Take it from me who avoided the task for SO long simply because it sounded complicated...) I mean, just look at how short this episode is. In just a few minutes, you c...
June 14, 2024
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Season 1
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Episode 46
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7:31
Sitemaps & How to Find a Good SEO Expert w/ Samantha Mabe
Improving your SEO includes things like meta descriptions, sitemaps, and sometimes hiring an SEO expert. But… how can you ensure you’re hiring the right person & they’re actually doing what they say they’ll do—without micromanaging...
June 12, 2024
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Season 1
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Episode 45
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32:43
What’s Possible When You Improve Your SEO
Improving your website SEO (especially as a small business) has so many amazing benefits! And while you’ve heard some sprinkled throughout various SEO Case Study Interviews on this podcast (linked below 😉), I wanted to bring them all together i...
June 07, 2024
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Season 1
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Episode 44
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11:45