Walkthrough: SEO Foundations Mentorship

I know that you know that what you really want is to have clients flocking to your website without needing to constantly post on social media. And I also know the thing that will easily get you there and leave a smile on your face…

SEO Foundations ⛰️ is the 5-week mentorship experience for entrepreneurs who want to bring in new leads—without burning out on social media.

This SEO mentorship experience is for business owners who know the value of SEO & want to deepen their understanding of it. Because they know that SEO is the easiest way to grow their business and bank account.

Real talk—I wasn’t always this knowledgeable about SEO. But I got so tired of not being able to be a part of conversations, of not understanding why my website was working, and frankly… of feeling like an idiot when I knew darn well that I wasn’t!

Everyone deserves to have a better understanding of the magic that is SEO! Bonus points if it’s also a place to ask their questions and grow alongside like-minded business owners who are in the same boat.

If you're ready to go from hunting for clients on social media → to being found through SEO…

From not knowing what to post → to having your content actually work for you...

From business owner burnout → to true attraction marketing…

You’re gonna want to listen to this episode!

Psst! Got questions? DM me on Instagram.

Join the 5-week SEO mentorship experience for entrepreneurs who want to bring in new leads—without burning out on social media. Explore SEO Foundations! ⛰️ **Save $150 for a limited time

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Find B on: Instagram, YouTube, Threads, LinkedIn

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(*affiliate links included, which means I might make a lil money when you click. I only recommend people, products, & programs I use & ❤️)

🎉 This podcast is brought to you in partnership w/ Leah Bryant Co....

Transcript

0:04

Hello and welcome back to a solo episode of the Basic Bee Podcast. I've missed you. It's been a second since I've recorded a solo where I just got to talk directly to you. Thank you for your patience and your understanding and know that I've got more solos planned for us this year. I want to start off by sharing more of how I got into SEO. It's something I've found that I'm talking a lot more about with people behind the scenes on calls in DMs, and it's been a minute since I shared my story with you here on the podcast. Once upon a time. I'm kidding, I'm kidding. Business was good, I was making money. Massage clients were magically finding me. But I was tangled in the same struggles that you're feeling now. Feeling like I had to market through social media to stay relevant and wondering what made me different. Life was throwing so many things at me that eventually I realized I could not be tied to an in person job. It became necessary to understand how clients were finding me. What was I doing so that I could safely and securely air quotes transition to being an online business owner. Once I embraced the strategy I now teach others, everything changed. My marketing felt sustainable. I no longer felt chained to social media and and I had this freedom to create it. Sounds kind of amazing, right? Well, trust me, it is. And it can happen for you too. This little story is the entire reason I started teaching others about SEO. I've built a reputation for helping business owners understand SEO, but my superpower is helping them find the fun in it. I do this by making it approachable, consistently opening the door for questions because as you know, there are no dumb ones and helping them achieve real results. I've spent years with my own SEO and have guided hundreds of CEOs through my framework. And these very same people now slide in my DMs just about every week to tell me how their inbox is blowing up because of what I showed them to do. I mentioned my framework. I walk everyone through my three step SEO and Grow method. I walk everyone done for you, clients, students, even podcast listeners like you through this three step process. Step one is understanding SEO. Step two is implementing SEO. And step three is maintaining SEO SEO foundations, which you'll be hearing about shortly, is focused entirely on step one, understanding SEO. Because once you do that, you'll be sending me testimonials like this one. I just got this like two days ago. I'm watching your videos now and I'm so appreciative of how you make SEO clear and actionable. I've known the benefit of SEO, but it's always been taught in such a heavy, clunky, complicated, tech bro mechanical way, which made me feel like it was insurmountable. I always had the impression that contorting my content to fit keywords would oversimplify the depth and magic of my work. So thank you for showing me that I can easily move in the right direction. Pretty cool, right? My mission is to help online business owners learn SEO in a fun way, one doable step at a time. Let me tell you about this upcoming SEO mentorship experience because I know that you know that what you really want is to have clients flocking to your website without social media. SEO Foundations is for business owners who are wearing all of the hats. You're marketing, you're copywriting, you're doing all of the things for business owners who support other business owners, aka VAs, OBMs, etc. Anyone who wants to learn more about SEO, anyone who's questioning if SEO is quote unquote worth it, and even those of you who've been frankly screwed over by other SEO pros or agencies. Everyone deserves to have a better understanding of the magic that is SEO. A place to ask their questions and to grow alongside like minded business owners who are right where you are. Let me tell you about those who've gone before, shall I? Because this is the second round of SEO Foundations. Previously it was called SEO Sprint. Just listen to some of the successes the business owners from last round that they've had. One client found that the weekly calls boosted her confidence that she did actually know what she was talking about when it came to SEO. Now she's including SEO in her agency's projects. Another was able to carry on a conversation about different marketing tactics without feeling like a fool. Thanks to our conversations. Another client had already taken several trainings but hadn't actually done anything with the material. She was able to implement SEO on her site. The stuff that she had just sitting in a Google document and it helped her attract new clients almost instantly. Now look, I could brag on them all day long. It makes me so happy to see them having this kind of success with SEO after just improving their understanding of it. Okay, here's what you can expect inside SEO Foundations. Everyone who joins is going to get a mini SEO audit of their homepage before the program even begins. It's important to me that you feel the impact of SEO and feel it pretty quickly because it can actually work pretty quickly. This mini audit reveals how your site is already doing with SEO. My recommendations for a target keyword for your homepage, and even includes three main SEO pieces that you can copy and paste immediately in under like 10 minutes to make you more findable. Throughout the mentorship experience, you'll deepen your understanding of SEO. Everything from what makes a good keyword to where to plug in keywords, to what content to create that will actually work for you and not disappear in like 48 hours. We will have weekly calls on Wednesday afternoons. They're going to last about an hour and there'll be part me introducing new topics, best practices and insights and part Q and A. And do not panic. Do not worry if you can't be on the live calls. You'll have a way to submit questions before and you'll have lifetime access to the replays. I'm also actually toying around with the idea of sharing the video recordings and creating a private podcast for easy listening on the go. So if that's of interest to you, find me. Let me know. You'll get weekly emails to keep you in the loop and there will be a telegram community so you can really feel connected as you move through this journey. I want to make it really, really clear that this mentorship is focused on the understanding part of SEO, not as much the doing. Although I've had people go through and implement along the way. As you just heard, I have a group coaching program that's more focused on walking through the implementation of SEO. If that's of interest to you, just let me know. The adventure begins May 21st and it's going to run for five weeks, so we'll be ending on June 25th. Here's how the five weeks shake out. Week one it's all about keywords. We'll be answering questions like what makes a keyword good? What tools do I need? Where do I plug keywords in? Week two is focused on creating content and we'll be answering questions like what types of content do I need to create? How long do blog posts need to be? Do I even have to have a blog? Week three is going to be about link building. We'll tackle things like what are backlinks? How do I get them? Should I pay for links? How do I know what to link to and from within my own site? Week 4 we'll answer questions like how do I even find SEO errors on my website? And then how do I fix them? Week 5 is going to be about optimizing and tracking metrics. It's kind of a Twofer. The questions we'll be tackling that week are going to be things like how can I optimize existing content like blogs or even podcast episodes? What metrics should I be tracking and how often and how can I write SEO friendly headlines? So if you're ready to go from hunting for clients on social media to being found through SEO, from burnout to true attraction marketing, join us inside SEO Foundations. After you join, you'll receive a welcome email with next steps and all my cheerleading and confetti vibes. I am really excited to be hosting this again and I cannot wait. I've already got two people in the group. It's shaping up to be quite a cool experience. So this has changed. In case you heard me talk about SEO Sprint last time, this has changed a bit. I lengthened the program because I noticed that we just needed a little more time to absorb stuff. Like I said, there might be a private podcast version of the recordings that we do. I mean, largely it's staying the same. There's going to be the Telegram group implemented this time as well, just for that community aspect, because I'm noticing for myself as well as other business owners that having that community piece, we're all really craving that. So I want to be able to provide that. And don't worry if you don't have Telegram. Just know that it's a free platform. You can access it on your computer, which is usually how I use it. You can also access it on your phone and you can leave voice memos. You can easily share links for like Google Docs or Websites or whatever. Literally anything. Oh, I should also say there will be resources included, but again, this is largely focused on helping you understand things, so I may even be creating some slide decks this time that I didn't have last time. You'll get links to those. Any kind of resources that I create are generally in Google Drive, so you'll get access to those as well. That's pretty much a wrap on this. You'll hear me promoting this program for the next couple months or so, and the links to everything are below in the show notes. And just know that I'm always just a DM away.