SEO for Established Entrepreneurs: The Basic B
As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!
This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!
We’ll cover questions like:
- How does improving SEO help me get found online?
- How often should I update my SEO strategy?
- How do I know my SEO strategy is working?
- How frequently do I have to post blogs?
- What’s the first step to doing SEO?
- Does SEO require coding?
- How much time is SEO going to take?
- How long does SEO optimized content last?
- Is SEO still relevant with the rise of AI & SGE?
- Does SEO also apply to Instagram, podcasts, & YouTube?
- If I start doing SEO, can I ditch social media marketing for good?
After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.”
Word on the street is she consistently makes a really complicated subject approachable and exciting!
With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram.
It’s time to press play & discover the magic of SEO! 🪄
Episodes
135 episodes
SEO & Grow 🌱 Case Study & Testimonial Mashup
Welcome to what I’m calling the Case Study Mashup Episode!I could obvs talk ALL day long about this program, but things just hit different when you hear from actual humans who went through the experience.There’s a mixt...
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Episode 126
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34:20
Google Me, Baby! 3-Day SEO Series Recap
“I made this entire series very action-oriented because I want you to see that you CAN do SEO!”With the right, results-producing process AND a guide who speaks your language, SEO is a very doable & ...
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Episode 125
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18:22
Google Me, Baby! [Day 3 Audio Experience]
Welcome to the 🆓 3-day SEO series: Google Me, Baby!THE place to start to get SEO off your someday list, actually simplify SEO, & learn how to get leads straight from Google.In this call we:➡️ discover what it...
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57:01
Google Me, Baby! [Day 2 Audio Experience]
Welcome to the 🆓 3-day SEO series: Google Me, Baby!THE place to start to get SEO off your someday list, actually simplify SEO, & learn how to get leads straight from Google.In this call we:➡️ i...
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43:28
Google Me, Baby! [Day 1 Audio Experience]
Welcome to the 🆓 3-day SEO series: Google Me, Baby!THE place to start to get SEO off your someday list, actually simplify SEO, & learn how to get leads straight from Google.In this call we:➡️ walk thro...
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1:04:07
SEO Q+A :: Get Good Leads and What to Optimize on Websites
I’m back with another very popular Q+A episode. This is where I pull Q’s I’ve been answering in Voxer/DMs/coaching calls/emails & answer them for the whole class! If you like this type of question-a...
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Episode 124
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16:37
The Energetics & Intention Behind Your SEO Strategy
I’m going to throw you for a loop today. Instead of focusing so hard on strategy, I’m shining a light on a less tangible but equally as important aspect—the energetics of SEO.No one is talking about this! Yet it plays ...
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Episode 123
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17:38
Podcast SEO Tips to Bring in the Leads & Boost Downloads
“SEO (even for podcasts) is about being intentional. You don’t have to overcomplicate it—just start with clear titles and consistent keywords.”Podcast SEO is the difference between your show being buried in the archives or be...
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Episode 122
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51:58
BTS Peek at SEO & Grow: My 3-mo. Group Coaching Program
We’re entering the final phase of SEO & Grow—my 3 month group coaching program for entrepreneurs who are ready to stop relying on Instagram for leads—and I want to take you BTS. I’ve got a few lessons I’ve already learned, tweak...
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Episode 121
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14:29
Importance & Benefits of Image Optimization (with Tutorial)
I find myself constantly answering this question: “Is it actually that important to optimize images?”This is something that comes up in coaching conversations, DMs, & especially anytime I talk with photographer...
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Episode 120
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14:23
Entrepreneurship as a Healing Journey w/ Amy Babish
Entrepreneurship is actually this healing journey that we’ve signed up for—whether we knew it at the time or not! Very personal—let’s call them challenges—play out in sometimes very intense ways in our businesses. Maybe months with 0 new...
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Episode 119
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32:25
SEO Best Practice #3: Start SEO Before You Feel “Ready”
You may know I’m in the middle of running my 3-month group coaching program—SEO & Grow. I’m also just getting started with my 6-week mentorship, SEO Foundations. And I’m already noticing themes popping up—in my DMs and...
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Episode 118
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13:51
SEO Q+A :: Podcasts, Websites, Images, Authors, & More!
Whether you’re newer to SEO or it feels a little old hat by now, it’s never a bad time to brush up on the basics! And what better way to do that than with a good ol’ Q+A episode?In this solo episode, I’m pulling questions out of my D...
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Episode 117
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23:43
AI SEO Optimization & Content Creation w/ Nina Clapperton
“We’re not just doing this for sh*ts & giggles—we’re doing this to actually make money in our businesses.”Nina Clapperton, a fellow SEO specialist and Thriend of mine (translation: we met on Threads), is baaaack!———
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Episode 116
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21:56
Hidden Benefits of AI + SEO w/ Nina Clapperton
“Even someone at Google said, ‘it’s just SEO to get into AI overviews…’”Today I'm joined by Nina Clapperton, a fellow SEO specialist and Thriend of mine. Yes—translation—we met on threads. We're talking about ...
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Episode 115
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29:01
SEO for Astrology Seasons: Cancer | Leo | Virgo
We know I’m a HUGE fan of not relying on the ‘gram, but that doesn’t mean I’m not over there actually having fun. Because I am!One of the things I’ve been doing this year is… playing around with astrology posts. Shocki...
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Episode 114
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16:17
How to Know if SEO is Actually Helping Your Podcast Grow
I joke that I live in my Instagram DMs, but… I really do! And I get to answer questions like this one from Anne about my Podcast SEO Download:“How will I know if SEO is actually helping the podcast? How will I know it’s working?”<...
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Episode 113
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11:52
Pinterest & SEO (with a side of AI) w/ Meagan Williamson
In the age of AI, I’ve seen far too many entrepreneurs start to doubt if what they have to say is worth sharing.If that’s you—this conversation with Meagan Williamson is a MUST listen.Yes, there’s a s...
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Episode 112
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41:15
SEO Best Practice #2: Create Content 📝
We need to talk about 2 tiny emotionally-packed words: Content CreationWhen I first started doing SEO for people, I knew I wanted them to have their website SEO solid, AND I knew it was important for them to create content like bl...
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Episode 111
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14:53
Q+A: SEO & Grow Group Coaching Program
Your questions—answered ✅I’ve been having SO many good conversations where I’ve been asked some amazing questions. So of course, I want to bring that over to the podcast as well!In this solo episode, I’m sharing questions I’m b...
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16:16
How a Google Business Profile Supports SEO w/ Lydia Fine
Raise your hand if you claimed your Google Business Profile, filled it out once, and never looked at it again. (Yeah… same.)In this episode, I’m joined by Lydia Fine, a marketing strategist and photographer who gets it...
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Episode 109
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38:19
SEO & Grow Group Coaching Program Tour
I can’t believe it but as I record this episode, SEO Foundations is almost over. There’s only 1 more week to go! We’ve covered keyword research, how to use keywords, how to optimize content for SEO, how (and why) to do link building, finding &a...
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Episode 108
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12:41
Financial Self-Care for Entrepreneurs w/ Lindsey Konchar
It’s so easy to keep avoiding money, but when you start taking care of yourself by focusing on your money—your whole life changes!I’ve lived it (am still living it, if I’m being honest). And this is something my guest today al...
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Episode 107
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31:36
SEO Best Practice #1: Give It Time ⏰
Feeling like your SEO just isn’t working? You’re not alone, and it’s likely NOT because you’re doing it wrong.SEO takes time, strategy, & a plan that actually supports your business goals (not just a random list of keywords).<...
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Episode 106
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11:27
Everyone’s Leaving Instagram—Now is the Time to do SEO
While me saying that “everyone is leaving Instagram” might sound dramatic… I’m seeing this play out with business owners & potential clients.People are TIRED of social media. But when that’s all you’ve ever focused on for marketing y...
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Episode 105
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7:50
