Mission, Vision, & Life Updates at Copy by B.®

After an incredibly intense start to 2024, Brittany’s SEO copywriting business, Copy by B.®, is transforming. Big life moments usher in change—and it’s time for some updates!

With this episode you’ll be able to:

• Learn what big life changes have taken place.
• Uncover how Brittany does SEO differently—and who she supports.
• Discover how Brittany is using these messaging updates as part of her SEO strategy.

Get the full show notes here: https://brittanyherzberg.com/blog/mission-vision-and-life-updates-at-copy-by-b

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Transcript

Copy Transcript Copied

0:06

Welcome to the Basic Bee Podcast, a show for the wannabe SEO savvy service providers among us, for the coaches and consultants who dream of becoming known for their storytelling skills, not to mention the solopreneurs who straight up need to master all things social proof to increase sales. After a little reluctantly fully committing to this online world of business, I quickly realized I needed to get people to come to me. I needed to tell them I was here and how I could support them. I dove headfirst into social proof. which led me to SEO, which led me to storytelling. And now it gives me great joy to share what I've learned with other business owners so they skip the hard stuff and ease straight into sales. This podcast gives you expert insights, actionable takeaways, and casual convos with some of the online world's best and brightest experts and strategists. I think that's enough of an intro, so here we Welcome back, friend. It's been an intense week. Over the weekend, I said goodbye to my dog, Jack, and I realized that this is actually the third death in my world this year. And in all of my grief, I've really been sitting with my purpose, my work, my legacy, what I'm really here to do, how I want to help, all of And that's what I want to share with you today because there's SEO the way everyone else does it. Recommending monthly maintenance packages, telling you to post blogs 13 times a month and treating every SEO error as a burning fire. And then there's the Brittany way of doing SEO where everything gets to be fun and freeing and inviting and exploratory. The way that gets spiritual entrepreneurs excited about keyword research. That gets brand voice copywriters stoked to incorporate keywords into their headlines. That gets nonprofit consultants hyped to optimize their blogs for SEO. That gets podcast producers sharing about podcast SEO on every discovery call. In case you didn't already guess, these are my clients. These are business owners just like you who have a and a desire to leave a mark on this world and impact other humans in a really positive way, who have families and friends they enjoy spending time with and who are tired of playing to the whims of the algorithms, who want to take their power back, evolve their businesses and marketing strategies, who want to get found by the right people and know what to say and how to describe what it is that they do. who want to share their wisdom and find it an easier task after someone has given them some topic suggestions. They value their time and energy. They take their business seriously. They care deeply about their clients and their legacy. They aren't afraid of rolling their sleeves up and doing the dirty work, but they've also grown to a level where they get to hire help. They value working with other experts. And God, they love when someone gets them to slow down for a hot second so they can look around at all they've created and really take it in. My mission is to get you back in touch with who you are on an incredibly deep level, to get you to see how magical and special you truly are, to shine a light on you and your clients, to make you findable in a fun way that also feels authentic. I increase visibility and income for six -figure entrepreneurs using one of the most misunderstood organic marketing strategies, SEO. And I was really resistant to make this change in my messaging, because I have been separating out solopreneurs and supported CEOs. But my friend Leilani helped me realize that I'm not leaving anyone in the dust with this singular statement. In fact, I'm helping bring those who are wanting to get to this level do just that. I'm bringing them And my words and me voicing this new who I help statement is actually benefiting them too. For those business owners who want to get to Six Figures and Beyond, you need to work with someone who's in that energy. I hold that frequency. I'm around that energy. I hold that in my business, in my containers, and that is the person I support. And I can help you get here faster, easier, and just in an all around gentler and more powerful way. So with an SEO note here, I'm taking my new messaging and I'm placing it everywhere I am online, because that's part of how we get findable. I'm placing it on Instagram, threads, LinkedIn, my website, and even this podcast. I know you hear me. I know you see me. And even if you never reach out to say hello, I want you to know that I hear and see you too. And I'm so grateful to have you on this journey with me. That was really something, wasn't Let that really sink in and guide you toward being the answer to even more Google questions. Thanks so much for joining me this episode. You are the reason this show exists and that it keeps growing. You know, thanks to all those followers and reviews. If you know someone who could benefit from what was shared, send it to them. We don't do shy around here. If you thought of clarifying or follow up questions while listening, you know what to do. Say hi on Instagram, check the show notes for all the things that were mentioned and I'll talk to you soon friend.